Mall-entertainer-northpark-mall Delivering an experience shouldn't be forced, it should happen naturally and be part of a company's culture. Although this article is about fashion retail, I came across an interesting home furnishing store called Pirch that uses the concept of providing an experience. Advertising Continue reading below Pirch uses a wide-open format, which scares off most retailers, and greets customers who walk in with a large bar and a warm welcome asking if you'd like a free drink. The store manager told me that they encourage people to come and relax for a drink and not to use high pressure sales tactics. The formula seems to be working as Pirch is currently in Atlanta, Dallas, Chicago, Glendale, San Diego and will soon expand to Manhattan.
However, smaller retailers may not have the space, staff, or funds to attract talented performers or gain extensive experience; there hair masking service are other ways to create an experience for physical consumers. Explore the local options you have and see what fits your marketing budget. Ideas for creating an experience in your physical stores include: Rental of inflatable games, bounce houses and water slides Install highly customizable arcade games like the VPCabs pinball machines recently featured on Shark Tank and you might have identical product promotions Local in-store DJs/musicians portable climbing walls Launch party / product launch with open bar Release party for a local band's new album Limited-time exhibition gallery of works by local artists Mixers for local social media / marketing / business networking / startup / other groups Do-it-yourself course / instruction Fundraising for a local charity.
Advertising Continue reading below If the experience you provide is done well, you will gain social credibility through check-ins, photos, and hashtags. If the experience you're offering is a one-time event like a mixer or inflatable game, set up event invites, submit to local event listings, and be sure to promote the event to your current clientele. 2. Where is the service? I needed to adjust my Michael Kors watch strap to my wrist. I went into Nordstrom and found a well-dressed young man with a lapel mic walking around an area with shelves stacked with shiny watches in nicely wrapped cases. I thought I was in the right place and politely asked if he could fit my watch strap. He told me he was the wrong person, but if Nordstrom sold that brand of watches they would gladly accommodate me. He sent me to the jewelry department.