I believe that people who do online education are no bulk sms service strangers to the word "effect externalization". As the name implies, to make educational products, there must be "effects", and the "effects" must be seen/felt (externalized) by users. For traditional subject education, the effect of externalization is very intuitive: how many points bulk sms service are in the test, and what school is the test. However, online is hot, and various vertical education products have sprung up. Children's English, mathematical thinking, art, music, programming, and more products cannot be measured by scores, so what are they externalizing?
The author analyzed more than ten typical vertical bulk sms service education industry products, and sorted out some ways for everyone from scratch. 1. Why does online education need externalization of effects? Very simply, the learning effect is to produce the most important means of production for the user's life cycle value (after working in the education bulk sms service industry, I gradually felt the true value of learning and communication, which has always emphasized "content is king" many years ago). User lifetime value will ultimately manifest itself in two ways: One is continuous payment, and the lifetime income of a single user is pulled up;
The second is to bring more new traffic through bulk sms service referrals based on recognition, and it will continue to grow; Under the circumstance that the generalization of education competition leads to the continuous increase of market traffic costs, these two points can be said to be the core weapons to support an online education company to survive and bulk sms service grow steadily. While reducing CAC, it increases user LTV. Not for it. What the externalization of effects needs to do is to make the seemingly invisible and intangible effects truly perceived by users. 2. What is the effect of externalization? Externalization is the effect you promise to give the user what the user wants, and the effect the user wants is the satisfaction of the user's expectations .